Trendy Men’s Fashion with Self-Expression and Style

Welcome to La-Di-Da, the chic boutique in Rehoboth Beach, staying ahead of men’s fashion trends. Check out our ever-evolving treasure trove of men’s and women’s clothing, along with a wide assortment of gifts and accessories.

Something For Everybody

  • Colorful tropical swimsuit with a tiger and floral pattern hanging on a rack in a store.
  • A pair of men's black swim briefs with orange accents hanging on a display in a store. The briefs have a small red logo on the front right side with a cloud and sun and the word 'SUNDEK'.
  • A fit man with short blond hair, smiling, wearing a colorful blue and green patterned swim brief, standing barefoot on a white background.
  • Display of various colorful beaded necklaces on black jewelry stand.
  • A display rack with colorful greeting cards on a counter at a store. The top card has a neon sign reading "Club Tropicana" with a cocktail glass, a palm tree, and a sun. Below are cards with various images, including a woman in leopard print and a romantic photo of two people at the beach.
  • Man in a partially unbuttoned white shirt and blue underwear showing his toned abs.
  • Bright pink women's bathing suit bottom with black zipper on display in a clothing store, surrounded by racks of various swimsuits and clothing.
  • Pair of men's swim trunks with blue and dark blue fish pattern hanging on a display in a clothing store.
  • Close-up of men's boxer briefs with skull and floral pattern on a mannequin, with the waistband reading 'COCKSOX'.
  • Rows of pastel-colored dress shirts in pink, green, and blue hanging on black hangers in a clothing store, with patterned clothing hanging above on white wire shelves.
  • A row of colorful coffee mugs on a black shelf, including a pink mug with an elderly woman's face, an orange mug with black barcode-like design and '8 only' text, a plain white mug, a black mug with a green woman figure and text, and a white mug with color barcode design.

Featured Brands

Black background with white text reading 'cocksox' and a registered trademark symbol
A man in pink and yellow swimwear standing at an open door leading to a balcony with a view of the ocean on a sunny day.
A man in colorful swim trunks crouches on a beach preparing to surf, with a cloudy sky and ocean in the background.
A man in underwear sits in an armchair reading a book in a sunlit room with a large window, a small table with magazines and a glass of water beside him.

Cocksox designs fashionable men's underwear and swimwear that feel good. Exercise, relax, or go to the beach in comfort. Cocksox provides support, comfort, and enhancement.

Bikem logo in blue, yellow, and red colors with large blue text reading 'BIKE' and three horizontal bars below.

For nearly 150 years, BIKE® Athletic has produced over 350 million jockstraps. Bike is an athletic wear company with a global following. Bike designs stylish shorts, tank tops, underwear, and more for all-day comfort, support, and performance.

Jack Daniel's logo with a red square containing a stylized 'J' and the brand name in black text.
A shirtless man in blue camouflage swim trunks leans against a palm tree on a beach, with ocean and umbrellas in the background.
A man lying face down on a beige marble poolside surface, wearing yellow swim briefs.

Jack Adams is an underwear and activewear brand that's defined by the man who wears it. We appeal to the athletic man with a masculine style – and a strong sense of style at that. We are one of the few brands that clearly acknowledge the confidence that can come from a fashionable, maybe even sexy pair of underwear.

Close-up of multiple rows of colorful men's and women's swimwear hanging on metal racks in a retail store, with additional swimwear on the upper shelf and shelves of folded clothing on the left side.
Storefront display with pink carpet, mannequin in green top and pink shorts, colorful balloons, American flag, and surfboard sign for La-Di-Da store.
Inside a clothing and novelty items store with racks of colorful clothes, hats, and accessories, and a table displaying mugs, magazines, and novelty soaps, with shoppers browsing.
Street view of a boutique shop decorated with an American flag, colorful balloons, and a pink carpet, with a sign and people walking by.
A surfboard-shaped sign listing products such as swimwear, tank tops, funny t-shirts, casual shirts, dress shirts, jock straps, shorts, pants, sunglasses, hats & caps, casual jewelry, games, and gifts outside a clothing store with mannequins dressed
Inside a retail store with shelves of clothing, accessories, and novelty soap, with several customers browsing and one person looking at their phone.

We Are About Fashion, Entertainment, and Community.

La-Di-Da is more than just fashion to us. After decades of supporting the LGBTQ2+ community, including starting the gay task force in Philadelphia, volunteering at events, and supporting charities, I have made it my life’s work to bring our community closer together. As much as we wish to go out and start/lead more non-profits, La-Di-Da is a way for us to settle down and do what we love. Helping people look good, feel good, and be happy.

A man with tattoos on his arm and a backpack talking to a store clerk at a retail counter with sunglasses, jewelry, and accessories displayed. Shelves behind the clerk hold hats, folded clothes, and decorative items.